Tara Jewellery Collection: The Story of the Tuareg Talismans



At mille collines, every creation tells a story. The 'Tara Collection' is a tale of elegance, culture, and symbolism. We embarked on a journey of craftsmanship and creativity, excited to work with materials that not only exude beauty but also carry a rich cultural significance. At the heart of this story is the cultural heritage of the Tuareg people. 

The Tuareg people, a nomadic Berber ethnic group primarily found in the Saharan region of North Africa, have a deep and intricate connection to talismans that transcends mere adornment. For the Tuareg, talismans are not only symbols of protection; they are a bridge between the physical and spiritual realms, embodying their culture, history, and spiritual beliefs.

In collaboration with Ami Doshi Shah, we crafted two designer pendants that carry the symbolism of the Tuareg Talismans: Tara cross pendant and the Tara stone pendant. When designing these pieces,  it was important for us to pay homage to the intricate design and symbolism of the Tuareg talismans. 

A tale of love

According to a captivating Tuareg legend, a young nomadic warrior found himself yearning to express his affection for a young maiden who resided within her home, her sanctuary inaccessible to his tender sentiments. 

In the intricate fabric of Tuareg society, the village's esteemed blacksmith held a significant role. Enjoying the privilege to enter the homes of the families he traded with, the blacksmith was a revered figure. 

The enterprising young suitor approached this skilled artisan with a heartfelt request – to craft a jewel that would elegantly weave together the syllables of the Tamashek word "T (a) R (a)" (which translates to "love" and is depicted as "ⵜⵔ" in the Tifinagh alphabet). 

Entrusting the blacksmith with the delicate mission of conveying his emotions to the cherished maiden, the young man sought to ensure utmost discretion in this heartfelt exchange. Inspired by this we named this designer jewelry collection the Tara collection.

Materials that tell a story

In the heart of the 'Tara Collection' lie exquisite pieces crafted from a fusion of brass, and the enchanting lapis lazuli gemstone adorned with azurite inlays. This collection isn't just about adornment; it's about wearing talismans that resonate with ancient wisdom and contemporary style.

Lapis Lazuli: A gem of tranquility and insight

Lapis lazuli, with its deep blue hue, has been cherished in jewelry for millennia. Beyond its aesthetic allure, this gemstone holds remarkable properties. It's said to bring inner peace, amplify creativity, and encourage self-awareness. As you wear lapis lazuli, you carry the essence of calmness and connection with you.

Azurite: Echoes of the Depths

Echoing the blues of the sky and the ocean, azurite is a mineral of profound beauty. With its distinct texture and captivating hue, it finds its home alongside lapis lazuli in the 'Tara Collection.' Azurite inlays infuse each piece with an extra layer of depth, inviting you to explore the mysteries of the deep sea and the open sky.

Brass: A timeless emblem of culture

In the embrace of the 'Tara Collection,' brass stands as a bridge between tradition and modernity. Its warm gold tones create a striking contrast against the cool blues of the gemstones. This metal has been cherished in African jewelry for generations, and its presence in the collection echoes the cultural heritage of adornment.

The 'Tara Collection' is a symphony of brass, lapis lazuli, and azurite, harmonizing tradition and elegance. These materials aren't just beautiful; they're carriers of stories, culture, and meaning. With each piece you wear, you envelop yourself in a tapestry of craftsmanship, symbolism, and connection – a talismanic journey that transcends mere adornment.

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